Kol ProofBeta · X / Twitter live now
See past the follower count before you spend.
Drop a candidate KOC / KOL shortlist into Kol Proof and get a quantitative pre-campaign vet across four 100-point rubrics. Surfaces bought followers, engagement laundering, and audience mismatch before the budget goes out.
87
/ 100
Strong engagement with authentic audience growth. Excellent brand safety profile for beauty & lifestyle campaigns.
Just analyzed
@travel_influencer
LLM-powered
4
scoring rubrics
10+
tracked dimensions
LLM
LLM synthesis
100pt
100-pt scale
Three steps to a KOL verdict
Add candidate accounts
Enter an X handle or profile URL — bulk upload a shortlist when you have many
Choose your rubrics
KOL value / credibility / account quality / topic fit — run multiple rubrics at once
Get the decision
Per-dimension data + LLM synthesis: composite score, risk callouts, spend recommendation
Four rubrics, every dimension traceable
Each rubric has two scoring layers — deterministic math and LLM judgment — so the verdict is transparent, not a black box
4 rubrics, every dimension breakable
KOL collaboration value / account credibility / anti-spam quality / topic fit — each scores via deterministic-math dims plus LLM-judged content dims so the verdict is traceable, not a black-box number.
Follower & engagement authenticity
Flags the share of zombie / promotional / co-engagement-pod followers; reads the timing curve of likes and replies to detect the "looks viral, isn't" pattern.
90-day track record
Pulls posting cadence, viral-hit rate, and topic distribution over the last 90 days so a single banger doesn't get mistaken for sustained quality.
LLM-written verdict
Sends the structured data through Claude / GPT for a one-page verdict — composite score, risk callouts, allocation recommendation. Operators get judgment, not a spreadsheet.
Multi-platform support — rolling out
X / Twitter is live now. Instagram, YouTube, and TikTok are in development.
X / Twitter
LiveYouTube
Coming soonTikTok
Coming soonReady to start?
Join the brand teams and MCNs already using Kol Proof to spend budget on accounts that actually convert
Open source on GitHub